Andrea (Andi) Ferguson is Founder & President of AndiSites Inc., an award-winning web design and development firm based in Chapel Hill, NC. AndiSites specializes in WordPress, including design, development, support, and maintenance. With 20+ years’ experience in project management, 12 years’ experience in corporate communications, and 10 years’ experience in web design and development, Andi knows what it takes to give clients an effective website–while they enjoy the process. Andi is a WordPress expert who loves sharing knowledge; bringing technology down to earth; and making the web a friendlier, more open, more welcoming place. Andi is also a film/TV actress (as Andrea Powell) and avid world traveler with husband/writer Paul, sweet dog Teddy, and rebellious bunny Dusty.
Andi will be presenting “We Like Big Buttons & We Cannot Lie: User-Friendly Design Tweaks for Your WordPress Website.
Whether you’re designing a new website or updating an old one, user-friendliness is key. Large fonts, big buttons, and strategic color motifs make calls to action obvious. Help users take the actions you want them to. Help website users be happy. Happy website users convert to happy customers. Happy customers help your business thrive.