Combining her lifelong journalism, public relations and website experience, Jen Miller created NeedSomeoneToBlog.com, a highly-targeted, hyperlocal blogging service and sought ways to enhance client authority, trust and engagement, so launched her agency, Need Someone To, LLC. As host of Be Seen Blogging and co-host of Community Connections, a WP Watercooler network show, Jen helps people gain skills, establish their voice and share their stories. Jen has served on the organizing boards of Word Camp, Los Angeles, WordCamp, Orange County and WordCamp, Riverside. She founded WomenWhoWP.org, a nonprofit and Meetup to support women in WordPress. She also volunteers on the make.WordPress.org Marketing Team.
Jen will be speaking about “Creating Content in Your Client’s Voice”
Beautifully designed, high functioning websites fall flat with poorly composed content. Search engines and readers value unique content. WordPress websites are the perfect place to showcase the details behind every client’s story and product. This talk will share tips and techniques for capturing your client’s voice and vision in your writing, giving insight into how attendees can great content in website pages and blog posts.
Examples of outsourced blogging gone wrong will be illustrated, showing how 2 minutes of additional research can be key to understanding topics. Helpful tips that allow copywriters to mentally transport themselves into the minds of their clients will be revealed as well.
Using real-world, every day client examples, attendees will learn to think and blog as their clients would, if their clients only had the time. This talk is not just for writers, it’s one agency owners and developers need in order to better evaluate WordPress website content and enhance quality control.